Ready for a big business launch announcement? Today is a big day for me, and for YOU as my friend, reader, past/current/future client (maybe?). It’s the day I release my first online course out into the world!
-> If you want to skip to the good part, you can check out all the course deets at BrandingBoutiqueCourse.com
The F word… Furlough
My business launch announcement story starts all the way back at the beginning of the pandemic. This time last year, the world was about one month into full-on panic mode with the COVID-19 global pandemic. I was a full-time flight attendant who wasn’t actually flying and the word FURLOUGH was hanging over my head.
At that time furlough wasn’t yet a sure thing, but the airline industry had all but frozen. I knew then that I couldn’t rely on a paycheck coming from other people. I needed something more sustainable.
Past jobs I had in marketing, styling, and photography all had aspects I enjoyed but were never quite right. My degree in fine art was fun, but not practical.
But something all of those past roles and responsibilities taught me was that creativity is valuable in the marketplace. I decided last year to hone in on those strengths, to sharpen them. I wanted to start something new before making a big business launch announcement.
Here’s the “magic” formula to keep in mind when you’re trying to figure out what to launch or create. A potential pursuit should hit three main categories: Something you enjoy + something you are good at + something valuable in the marketplace = One amazing product/business. For me, that was professional brand photography.
So how did I start a business?
I started my own business by first looking for needs that other people had, and then working to be the person to fill those needs. If someone needed blog posts written, I did it. If someone wanted social media management, I did it. With each job I accepted, I learned more about what I really wanted to do and the business branding services I wanted to provide.
If you know you want to start a business but have no idea what you actually want it to look like yet, I think this is a great place to start. Begin with what you know and whatever skills you already have. Be willing to try things out, to connect with people, and to learn.
My Business Launch Announcement!
Now, on to the business launch announcement! I give small business owners the brands they’ve always wanted. Through photography, consultation, and design, I get to use the things I love, the things I’m good at, the things about me that are valuable to others, to help other people build something they’re proud of. Something they can’t be furloughed from.
The Branding Boutique – Making brand coaching accessible
Ready for it yo be you making an exciting business launch announcement? Today the doors are officially open on my new online course, The Branding Boutique. Putting this professional brand photography course together has been a labor of love in the best way – I’ve built it out of the knowledge I’ve gained from building my own brand, but also from the real questions and struggles of my clients, of people who’s strengths are different from my own.
Whether you’ve had a business for a while that you are looking to refine, or you’re launching an entirely new concept for the first time, this course will take you through the foundational aspects of building a brand to help you develop a solid message that speaks clearly to your ideal customer.
This course was borne out of the ideas and questions that kept circulating through my consultation calls and the Facebook group I host. It’s full of valuable information I have gathered through my own journey as a small business owner, as well as valuable insights I’ve gathered from coaching others. It’s everything I wish I knew before my own business launch announcement!
I’ve priced this course much lower than the actual value I’ve packed into it because I want success to be accessible to as many people as possible. 1:1 consults simply aren’t the right fit for every person, and definitely don’t allow me to maximize my business branding services as a digital product can.
In honor of my business launch announcement, The Branding Boutique is heavily discounted for this special two-week launch period. Enroll now at BrandingBoutiqueCourse.com
I can’t wait to see you inside the course!