We got some new bling for the website this week… a little IDA Design Awards GOLD WINNER banner! I was so excited when it showed up in my inbox. I plastered our award-winning product photography company badge all over the place. You may have seen it on the front page of my site, on my IG stories, on my Facebook page, literally everywhere.
The award really is for the product itself, which is an amazing invention that’s bringing accessibility and inclusivity to a huge aspect of women’s health: tampon insertion. Designed by TINA Healthcare, the TINA tampon insertion aid “makes tampons easy for everyone, regardless of ability or size.”
Photographing the TINA Tampon Insertion Aid
This product is completely different than anything else I’ve photographed before. It definitely presented new challenges. Since this is a new invention, part of the goal for these product photos was to literally teach people what it is and how to use it.
Admittedly, even I needed a lesson on how to use it. The first few photos I submitted for review came back with the feedback that while the photos were clear, bright, and on-brand, the device was being held mostly upside-down. *Face palm.* With some feedback and revisions, we were able to get beautiful, educational, right-side-up photos that clearly demonstrate the TINA device’s simple design and use.
And in the end, those photos helped secure Gold at the IDA Design Awards, an international design competition!
Check out the TINA device and learn more about their work with accessible women’s health at TINAhealthcare.com
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